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How Facebook Advertising Works
Using the Facebook social media platform is an excellent way to reach your business goals. It can be a cost-effective marketing strategy that has the potential to reach millions of Facebook users in just one day.
Facebook marketing can be used for many purposes, from promoting services and products to increasing awareness about a cause or event. Facebook allows you to create an ad that will target specific audiences based on age group, location, interests, and more. For example, you could choose to target a person in the US who is an avid reader and has visited the movie theater in the past month (although as the Facebook pixel learns, it will do this for you).
Advertising on Facebook allows you to reach all these social media users in just a matter of days, but it’s important to have a well-thought-out campaign, as the cost-effectiveness of your ads is dependent on your whole marketing funnel.
For this reason, it’s a good idea to hire an agency or a specialized Facebook ad consultant.